Marvella - Opening of the First Concept Store in Asia Pacific & Website Re launches

press release_2015May_01

Following by the opening of flagship store in Macau in June last year, leading French jewelry brand - Marvella’s first concept store in Asia Pacific is now opened in Hong Kong. Marvella concept store located in Hotel Sav, Hunghom, with a gross area of 35 square meters; JWCC Architecture and Marvella Group have worked closely to showcase its jewelries as artworks in museums: to engage, delight and challenge shoppers for unique shopping experiences.

The major highlight of the interior design of Marvella concept store is a series of bespoke artisan jewelries in a museum-like retail setting. By introducing the display cabinet in Doric column style seemingly carved from a block of Carrara Marble, art jewelry pieces ranging from necklaces to ear-rings are showcased in a series of half sculptural mannequins resembling that of Musee Paul Belmondo in France. The “columns” also consist of a watch and bracelet display whereby customers can directly try out the products without taking the art pieces off the display cabinet.

The contemporary design of Marvella’s jewelries inspires its display, the elements of classical architecture and Paris, the origin of the brand, reflected in the design of the display. The glass panels as a re-interpretation of the classical arches. The arch is imprinted with a pattern based on the structural geometry of Eiffel Tower using digital ceramic printing. The interior of concept store was minimally designed to allow theatrical backdrops to install flexibly and stage seasonal themes. To further bring a touch of romanticism to the overall design, a feature façade in a continuous layer of cornice moulding wraps into the interiors. This strikes an aesthetic balance between femininity and masculinity, strategically aligning with Marvella’s branding image.

Marvella’s website and mobile phone application are launched, to provide unique and special shopping experience to shoppers. Shoppers can also purchase gift vouchers at Marvella shop, to let their beloved ones choose the jewelleries they really want. Marvella’s apps will have more information, or visit Marvella’s official website: www.marvellagroup.com for further enquiries.

Michelle Chua, Chairman of Marvella Group, said, “We have chosen Hotel Sav to open our first concept store not only because it’s the newest hip boutique hotel of Chuang’s Group, also the location is very convenient. Hotel Sav located at the city centre of Hunghom, close to MTR station, with the crowd of business traveller and tourists. We believe the hip and stylish style of Hotel Sav would attract a trendy and younger crowd to Marvella, to expend our clientele.”

“We have invested almost Six Millions Hong Kong Dollars in the new Marvella official website and mobile phone application; there will be 5 different phases of launching. We can foresee that online shopping is very competitive in this century, and it is a definite development of retail industry, Marvella Group will put more effort on IT development to provide more and more luxury shopping experience to our customers in the World.”, said Michelle.

About Marvella

Marvella’s creation is inspired by the mecca of high-end fashion, Paris. Marvella consistently sources the rarest, highest quality gems for use in its creations. It celebrates these natural treasures through classic, enduringly elegant jewellery, designed and handcrafted in its renowned Jewellery and Watch Atelier in Switzerland.

Marvella Group focuses on the development of the Asia market, with its start in Macau, then a concept store to open in June, together with the opening of Hotel Sav. Headquarters in Paris and flagship store will move to Place Vendôme, the center of all high jewellery and watch brands in Paris.

Marvella hired specialists in high-end jewellery and watch industries to focus on every detail from design to manufacturing to promotion. Every piece is one-of-a-kind, handmade and unique. Marvella provides clients excellent products as well as customer service. Marvella’s top jewellery and watch consultants have worked in the industry for more than 30 years. With a staff of professionals and experienced designers from top luxury brands, Marvella also gives opportunities to young designers with potential. Exceptional product design, the best quality and excellent services have helped Marvella earn its high reputation in the industry.

To download Hong Kong Concept Store front & interior imagery, please click below link:

https://www.dropbox.com/sh/wpw0oeo3isg5pnb/AABH6wjcKVfT8McoYUDMs44ca?dl=0

For media enquiries, please contact

Ms. Edna Cheng

Marketing and PR Department

+852 2110 1066

ednacheng@marvellagroup.com